Chandler Sisters Committed to Providing Personal, Attentive Shopping Experience

Ten years ago when identical twin sisters Nicole Gould and Tonia Tinker got married in the Valley they were both teachers in Chandler Unified School District. As daughters of long-time entrepreneurs, the sisters felt compelled to purchase their wedding dresses from a locally-owned boutique, yet through their experience, they realized there were no options.

Following their dreams to open a family-owned bridal boutique, the sisters opened Uptown Bridal & Boutique in Historic Downtown Chandler in 2007 and have been dedicated to helping brides-to-be find the perfect gown for that special day ever since.

Personalized Approach

It’s no surprise that wedding gown shopping can be overwhelming for many brides and their families. Today with so many choices in material, style, cut, color and length, the process of selecting “the one” can be daunting. Often the inspiration for the ceremony, reception and bridal party, the wedding gown sets the tone for the entire event.

Bridal consultants at Uptown Bridal assist brides through the entire process.

“Today brides have so many of their own ideas and are inspired through social media,” says Nicole Gould. “We have a page on Pinterest for our socially-savvy clients so that they can view our designers and visualize different colors and looks.”

During a recommended scheduled appointment, brides are connected with a personal bridal consultant for 90 minutes who will provide guidance and support. Walk-in visitors are welcome depending on fitting room and consultant availability.

“Brides can look at the different styles and can try on various silhouettes to find the perfect gown,” Gould says. “We tailor each appointment to accommodate her and the people she loves.”

The bridal consultant keeps the bride comfortable while she tries on between seven and 10 gowns and assists with the process of carefully stepping in and out of each gown. Clipping tools allow brides to visualize the perfect fit. Sample gowns range in size between 10 and 24W and special orders for new gown are placed.

A private lounge area for two or three guests includes bridal-themed movies, runway shows, magazines and other fun goodies including pink tissues for family members and friends.

“It is an absolutely emotional experience for everyone,” Gould says. “It’s that feeling a bride has in a dress once she finds the one that makes our jobs incredible.”

Designer Gowns

Wedding gowns at Uptown Bridal are prestigiously designed all around the world and include collections from Australia and Europe and Los Angeles.

Twice yearly, the sisters hand select gowns from spring and fall designer collections at fashion events across the country.

“We personally know the designers,” Gould says. “It gives us an opportunity to ask questions about forecasted styles so we can be fashion forward.”

Uptown Bridal is the only bridal boutique in Arizona with an exclusive agreement with designer Enzoani, offering a more youthful, moderately priced couture collection of gowns.

Gowns at Uptown Bridal range from $700 up to $6,000. Half of the payment is required at the time of purchase.

“We can accommodate any bride, her style and budget,” Gould says.

As a special order bridal boutique, gowns at Uptown Bridal are all custom ordered and can take between 1 to 6 months to receive after placing an order depending on the designer.

A Family Affair

In addition to wedding gowns, Uptown Bridal offers bridesmaids dresses, veils, jewelry and accessories. There is also a gift boutique for the bridal party and wedding essentials such as wine glasses and cake toppers available for purchase.

The renovated 1918 historic building is not only beautiful but welcoming and warm.

“We know our brides want to share the memory,” Gould says. “It’s equally special for the mom as it is for the daughter.”

Location, Hours

Conveniently situated in Historic Downtown Chandler, Uptown Bridal is located at 11 West Boston Street, Suite 3. Hours are Tuesday through Saturday from 10 a.m. to 6 p.m.

While an appointment is not required, it is strongly recommended, and can be made online at or by calling 480. 242.9408.

Uptown Bridal offers a wide range of gowns for every blushing bride.

“We get to hear love stories every day,” Gould says. “We truly have the best jobs.”

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